Hereford World Formats
 Tabloid * Glossy

Mechanical Specifications

 

Ads on Disk

• Convert all colors to CMYK — no pantones or RGB.

• When sending an ad on disk, please include a hard copy.

• We accept material on CD’s and DVD’s.

• Only PDF . les are accepted and should be Press quality (300 dpi).

 

Photographs

• Save as TIFF or JPEG

Film/camera ready ads
 *  Glossy magazine (March, April, May/June, July, September, November and December)
  Page trim size:  8.125" x 10.75"
  Live area: 7" x 10"   
  1/2 page horizontal 7.125" x 4.79"
  1/2 page vertical  3.47" x 9.75"
  1/4 page 4.06" x 5.37"  
  Line screen:  150  
  Full bleeds available (allow 1 pica or 1/8" larger than trim size)
   
 *  Tabloid format (January, February, August and October)
  Full page:  9.5" x 13.5"
  Junior page: 7.0833" x 9.667"
  1/2 page horizontal:  9.5" x 6.667"
  1/2 page vertical:  4.667" x 13.5"
  Quarter page:  4.667" x 6.667"
  Line screen: 100
  No bleeds!

All material must fit within these dimensions.

If you have any further questions on sending materials camera ready, on disk or via e-mail, please call. 

All insertion orders and advertising materials should be sent to:

Hereford World
P.O. Box 014059
Kansas City, MO. 64101
(816) 842-8878, fax (816) 842-6931
e-mail: hworld@hereford.org or khale@hereford.org